![]() ![]() Meanwhile, the channel's original programming was aimed not just at women aged 24–44, but these women's spouses, who research showed watched the network in the evenings with their wives. McCormick also strengthened the network's ties with women's organizations, such as the National Organization for Women, and began airing public service announcements about women's issues, such as breast cancer awareness. Lifetime began airing a limited amount of women's sports coverage, including the WNBA and the America's Cup, in which it sponsored the first women's crew team to compete. ![]() He moved to make Lifetime a seven-day-a-week network by ending Lifetime Medical Television after nearly a decade of existence, and the next year, the channel relaunched with a new tagline, "Television for Women". Under Fili's direction, Lifetime has gone a long way toward shedding its low-rent image." ĭouglas McCormick became the network's president in 1993. In 1991, reporter Joshua Hammer stated, "Considered one of cable TV's backwaters, Lifetime network was replete with annoying gabfests for housewives and recycled, long-forgotten network television series, such as Partners in Crime and MacGruder and Loud. The network also showed movies from the portfolios of its owners, Hearst, ABC, and Viacom. She also oversaw the production of the first Lifetime movies ever made, along with carrying the final three seasons of the Blair Brown–starring dramedy The Days and Nights of Molly Dodd from NBC after the network canceled it. In addition to overhauling Lifetime's signature talk show, Attitudes, by hiring a new producer and refocusing it on current women's issues, Fili acquired the rights to syndicated network hits like Moonlighting and L.A. In the first three years of her tenure, she changed 60 percent of Lifetime's programming, by her own estimate. In 1988, Lifetime hired Patricia Fili as its head of programming. Lifetime began programming Sundays on August 1, 1993. As early as 1990, however, plans were floated to move LMT to another channel, with TLC and CNBC being considered. In the process, the creators dropped the apple from the logo.ĭuring the 1980s and early 1990s, Lifetime devoted itself on Sundays to the airing of in-depth medical programs-and advertising-for physicians under the banner of Lifetime Medical Television (LMT). In 1985, Lifetime started branding itself as "Talk Television", with a nightly lineup of talk shows and call-in programs hosted by people including Regis Philbin and Ruth Westheimer (known as "Dr. The channel suffered from low viewership, with a poll reportedly finding that some TV viewers erroneously believed it carried religious content. It was not an initial success, reportedly losing $36 million in its first two years of operation, and did not become profitable until 1986. A board for the new network was formed with equal representation from Hearst, ABC, and Viacom, and the board elected Thomas Burchill as the new network's first CEO. Lifetime was established on February 1, 1984, as the result of a merger of Hearst/ABC's Daytime and Viacom's Cable Health Network. Hearst/ABC-Viacom Entertainment Services The following year, the Cable Health Network was launched as a full-time channel in June 1982 with a range of health-related programming. The service was focused on alternative women's programming. The cable service operated four hours per day on weekdays. ![]() Daytime, originally called BETA, was launched in March 1982 by Hearst-ABC Video Services. ![]() There were two television channels that preceded Lifetime in its current incarnation. It features programming that is geared toward women or features women in lead roles.Īs of January 2016, it is received by 93.8 million households in America. Lifetime is an American basic cable channel that is part of Lifetime Entertainment Services, a subsidiary of A&E Networks, which is jointly owned by Hearst Communications and The Walt Disney Company. Frndly TV, Philo, Sling TV, Vidgo, Hulu with Live TV ![]()
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